All about personas

Here’s a collection of some of the most popular postings on this subject.

Defining the Persona

• Do you use personas?

Persona Examples

• The skeptical futurist
  
• The frequent flyer
• Whole Foods

Strategy

• Personas, Positioning, and the Message Box
• Shortening the sales cycle with persona-driven marketing
• Personas and customer use-cases

Looking for more?

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