In response to reader feedback, I’ve developed a series of mini-guidebooks, each one focused on a specific best-practice topic. There’s no pomp and circumstance here; just technique, template, and examples. They are practical manuals with the information you need to apply these best-practices immediately.
Available in paperback and for the Kindle. Titles include:
- Personas (available now)
- Positioning Statements (available now)
- The Message Box (available now)
Coming soon:
- Value Propositions
- Marketing Blueprints
- A Streamlined Go-to-Market Plan
- The Role of the Campaign Manager
- Overview of the Campaign Development Process
- Customer Advisory Board (CAB) Programs
If you have other topics you’d like me to address, please drop me a line to let me know.
You’ll find these and other guidebooks at The Marketing HIGH GROUND store.
