For those of you interested in more information on positioning statements and how to craft them, I’ve posted a set of slides for your perusal. For more details on how to effectively work cross-functionally to complete the template, critique your work, and share and defend your positioning statement with internal audiences, please refer to the mini-guidebook: Positioning Statments: a guidebook on how to build, critique, and defend a positioning statement.
The Marketing High Ground (noun)That special place where marketers know the market so well that they become acknowledged and valued within their organization as the customers' advocate.
Have you reached the high ground? Click on the book cover to add a book review & share your own journey.
Marketing Campaign Development book
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