Positioning Statement Template

For those of you interested in more information on positioning statements and how to craft them, I’ve posted a set of slides for your perusal. For more details on how to effectively work cross-functionally to complete the template, critique your work, and share and defend your positioning statement with internal audiences, please refer to the mini-guidebook: Positioning Statments: a guidebook on how to build, critique, and defend a positioning statement.

One response to “Positioning Statement Template

  1. Hi Josef,

    Thanks for the heads-up on the broken link. It’s now fixed.

    I invite you to join me on 7/16/13 for a webinar entitled, “What is a positioning statement?” We’ll explore how to build, critique, and use this tool in B2B marketing. http://tinyurl.com/Creating-Great-Customers.

    Cheers!

    Mike

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