For those of you interested in more information on positioning statements and how to craft them, I’ve posted a set of slides for your perusal. For more details on how to effectively work cross-functionally to complete the template, critique your work, and share and defend your positioning statement with internal audiences, please refer to the mini-guidebook: Positioning Statments: a guidebook on how to build, critique, and defend a positioning statement.
The Marketing High Ground (noun)That special place where marketers know the market so well that they become acknowledged and valued within their organization as the customers' advocate.
Have you reached the high ground? Click on the book cover to add a book review & share your own journey.
Marketing Campaign Development book
- advisory council advisory councils Alignment B2B persona benefits benefit statements bull's eye CAB CABs campaign manager categories category competitive differentiation customer advisory board customer advisory boards customer executive forums Excerpt executive forum features vs benefits Leadership Marketing marketing and sales alignment marketing blueprints Marketing High Ground marketing persona marketing plan message box persona positioning positioning statement target audience segmentation use cases value proposition VOC Voice of the customer