Download an excerpt — The Marketing High Ground
Sales has their playbook. Now B2B marketers do too!
This book is about 3 things and how to do them well: personas, positioning statements, and messaging.
Packed with practical and powerful advice, templates, and techniques this playbook is a valuable resource that guides business marketers to dramatically improve their programs and drive revenue.
- Is it a mystery as to who buys your products and why?
- Do your sales and marketing teams debate over the value your products offer customers?
- Does your messaging change frequently, requiring constant rewrites?
If you answered “yes” to any of these questions, then The Marketing High Ground is for you!
