J. Michael (Mike) Gospe, Jr. is an accomplished leader, marketing strategist and corporate executive who understands what it takes to market and sell to today’s B2B companies. With more than 25 years of experience, his expertise is in integrated marketing and voice-of-the-customer programs including designing and facilitating Customer Advisory Board (CAB) meetings and executive planning sessions. Mike leads KickStart’s marketing operations practice where, among other things, he conducts team-based “practical application working sessions” to improve the effectiveness of lead generation campaigns and product launches. His fun, practical approach and roll-up-his-sleeves attitude energizes teams, helping them to get “real work done” while guiding them to the next level of excellence.
Mike is also a member of San Francisco State University’s faculty and teaches the course, “Essentials of Integrated Marketing.” He’s authored a number of marketing- and sales-related articles, and is a frequent guest speaker at companies, marketing associations, and university business schools. His first book, Marketing Campaign Development: what executives need to know about architecting global integrated marketing campaigns (2008), is available on Amazon.com.
