Making your business case to venture capitalists is a very important step for any entrepreneur or startup executive. As you might expect, most VC pitches don’t go as well as they might. Based on many years of experience, here are 5 rules that will help you put your best foot forward. Continue reading
The Marketing High Ground (noun)That special place where marketers know the market so well that they become acknowledged and valued within their organization as the customers' advocate.
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Marketing Campaign Development book
- advisory council advisory councils Alignment B2B persona benefits benefit statements bull's eye business case CAB CABs campaign manager categories category competitive differentiation customer advisory board customer advisory boards customer executive forums entrepreneur Excerpt executive forum executive presentation features vs benefits Leadership Marketing marketing and sales alignment marketing blueprints Marketing High Ground marketing persona marketing plan message box persona positioning positioning statement startup target audience segmentation use cases value proposition vc pitch vc presentation VOC Voice of the customer