Entrepreneurs and start-up executives continue to struggle with the best way to present their company to venture capitalists and their target customers. Especially for early stage companies, their personal and professional credibility are on the line. Unfortunately, the most common first slides I see startup executives present are either about themselves or a history lesson about technology. There is a much, much better way to open the door. Continue reading
The Marketing High Ground (noun)That special place where marketers know the market so well that they become acknowledged and valued within their organization as the customers' advocate.
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Marketing Campaign Development book
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