The customer advisory board (CAB) is quickly becoming a popular tool for aligning a company’s vision and product direction with the needs and priorities of its best customers. If your company is thinking about sponsoring a CAB, or if you want to compare how companies are using theirs to achieve competitive advantage, check out my new two-volume set of guidebooks about CABs.
The Marketing High Ground (noun)That special place where marketers know the market so well that they become acknowledged and valued within their organization as the customers' advocate.
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Marketing Campaign Development book
- advisory council advisory councils Alignment B2B persona benefits benefit statements bull's eye CAB CABs campaign manager categories category competitive differentiation customer advisory board customer advisory boards customer executive forums Excerpt executive forum features vs benefits Leadership Marketing marketing and sales alignment marketing blueprints Marketing High Ground marketing persona marketing plan message box persona positioning positioning statement target audience segmentation use cases value proposition VOC Voice of the customer