In response to reader feedback, I’ve developed a series of mini-guidebooks, each one focused on a specific best-practice topic. There’s no pomp and circumstance here; just technique, template, and examples. Continue reading
The Marketing High Ground (noun)That special place where marketers know the market so well that they become acknowledged and valued within their organization as the customers' advocate.
Have you reached the high ground? Click on the book cover to add a book review & share your own journey.
Marketing Campaign Development book
- advisory council advisory councils Alignment B2B persona benefits benefit statements bull's eye business case CAB CABs campaign manager categories category competitive differentiation customer advisory board customer advisory boards customer executive forums entrepreneur Excerpt executive forum executive presentation features vs benefits Leadership Marketing marketing and sales alignment marketing blueprints Marketing High Ground marketing persona marketing plan message box persona positioning positioning statement startup target audience segmentation use cases value proposition vc pitch vc presentation VOC Voice of the customer