Comments for The Marketing High Ground

Comment on The difference between “positioning statements” and “value propositions” by Keith A Pearson

Keith A Pearson — Fri, 17 May 2013 08:39:37 +0000

That’s great Mike; really appreciate the prompt, helpful update – have forwarded the link to him.

Comment on The difference between “positioning statements” and “value propositions” by Mike Gospe

Mike Gospe — Fri, 17 May 2013 03:08:35 +0000

Hi Keith,

Hey, thanks for the feedback. I updated the post to include direct links to two examples and a video on positioning statements I posted recently on YouTube. Here’s the new link:http://marketinghighground.wordpress.com/2013/05/16/the-difference-between-positioning-statements-and-value-propositions/

Let me know if you and your client find this helpful.

Kind regards,

Mike

Comment on The difference between “positioning statements” and “value propositions” by Keith A Pearson

Keith A Pearson — Thu, 16 May 2013 08:50:56 +0000

Hi Mike – a Client of mine found your article via a Google search and pointed me in your direction. He suggested that perhaps a useful addition to the article might be a couple of examples of positioning statements as he couldn’t grasp the concept from your description alone.

Comment on Empathy. The secret ingredient for successful marketers. by When planning your customer advisory board meeting don’t forget to interview your customers | Customer Advisory Boards

Mon, 13 May 2013 18:13:28 +0000

[…] be asked. These customers came because of a product; but they’ll stay (or leave) because of the empathy the vendor has with and for its […]

Comment on What is a “positioning statement”? by Mike Gospe

Mike Gospe — Wed, 16 Jan 2013 15:31:01 +0000

For my readers who may be wondering if I have a newsletter, I invite you to check out the following link.

http://kickstartall.us6.list-manage.com/subscribe?u=2b94dbd660f75e80d5b6149d3&id=9f6ee94797

I am part of KickStart Alliance, and we do issue a newsletter several times a year. The KickStart Accelerator includes relevant articles on sales and marketing best practices. Please join our opt-in list at the bottom of the newsletter.

Thanks,

Mike

Comment on What is a “positioning statement”? by http://tinyurl.com/primmckay16531

http://tinyurl.com/primmckay16531 — Wed, 16 Jan 2013 06:43:28 +0000

“What is a “positioning statement”? | The Marketing High Ground” was in fact
a good article and therefore I personally was pretty satisfied to read the blog post.
Thank you-Paula

Comment on What is a “positioning statement”? by Maisie

Maisie — Wed, 16 Jan 2013 01:09:22 +0000

Thanks for your insight on this intriguing topic.

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Comment on What is a “positioning statement”? by Mark Duncan

Mark Duncan — Thu, 11 Oct 2012 12:25:02 +0000

Trusted resource! Thank you for cutting through the clutter.

Comment on What is a “positioning statement”? by Khallee Glenn Standberry-Lewis

Khallee Glenn Standberry-Lewis — Wed, 26 Sep 2012 04:34:54 +0000

good read, might want to visit this site more than once.

Comment on Feedback by Business club

Business club — Wed, 05 Sep 2012 17:16:06 +0000

Great stuff That was exaclty what I needed. It’s refreshing to find useful posts that I need to know more about. Great site by the way!