The Marketing High Ground

The Marketing High Ground http://marketinghighground.wordpress.com *Personas *Positioning *Messaging Mon, 20 May 2013 04:10:17 +0000 en hourly 1 http://wordpress.com/ http://1.gravatar.com/blavatar/9b2a0b80ba5e81d9eaf1bf60244980f1?s=96&d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png The Marketing High Ground http://marketinghighground.wordpress.com The difference between “positioning statements” and “value propositions” http://marketinghighground.wordpress.com/2013/05/16/the-difference-between-positioning-statements-and-value-propositions/ http://marketinghighground.wordpress.com/2013/05/16/the-difference-between-positioning-statements-and-value-propositions/#comments Thu, 16 May 2013 08:00:20 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=409 Continue reading →]]> http://marketinghighground.wordpress.com/2013/05/16/the-difference-between-positioning-statements-and-value-propositions/feed/ 3 mgospe How the value proposition and positioning statement are linked New video: how to build a positioning statement http://marketinghighground.wordpress.com/2013/04/10/new-video-how-to-build-a-positioning-statement/ http://marketinghighground.wordpress.com/2013/04/10/new-video-how-to-build-a-positioning-statement/#comments Wed, 10 Apr 2013 17:21:24 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=630 Continue reading →]]> http://marketinghighground.wordpress.com/2013/04/10/new-video-how-to-build-a-positioning-statement/feed/ 0 mgospe Positioning statements: examples of companies that created a new category for themselves http://marketinghighground.wordpress.com/2013/03/28/positioning-statements-examples-of-companies-that-created-a-new-category-for-themselves/ http://marketinghighground.wordpress.com/2013/03/28/positioning-statements-examples-of-companies-that-created-a-new-category-for-themselves/#comments Thu, 28 Mar 2013 18:21:34 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=615 Continue reading →]]> http://marketinghighground.wordpress.com/2013/03/28/positioning-statements-examples-of-companies-that-created-a-new-category-for-themselves/feed/ 0 mgospe Positioning statements: cracking the category http://marketinghighground.wordpress.com/2013/03/20/positioning-statements-cracking-the-category/ http://marketinghighground.wordpress.com/2013/03/20/positioning-statements-cracking-the-category/#comments Wed, 20 Mar 2013 16:16:31 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=599 Continue reading →]]> http://marketinghighground.wordpress.com/2013/03/20/positioning-statements-cracking-the-category/feed/ 0 mgospe The RCA 35" Home Theatre. So real, it's scary! Features vs benefits: 5 tests for defining the best benefit http://marketinghighground.wordpress.com/2013/03/09/features-vs-benefits-5-tests-for-defining-the-best-benefit/ http://marketinghighground.wordpress.com/2013/03/09/features-vs-benefits-5-tests-for-defining-the-best-benefit/#comments Sat, 09 Mar 2013 17:08:33 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=595 Continue reading →]]> http://marketinghighground.wordpress.com/2013/03/09/features-vs-benefits-5-tests-for-defining-the-best-benefit/feed/ 0 mgospe How advisory boards are guiding executives to the marketing high ground http://marketinghighground.wordpress.com/2013/01/25/how-advisory-boards-are-guiding-executives-to-the-marketing-high-ground/ http://marketinghighground.wordpress.com/2013/01/25/how-advisory-boards-are-guiding-executives-to-the-marketing-high-ground/#comments Fri, 25 Jan 2013 20:23:04 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=567 Continue reading →]]> http://marketinghighground.wordpress.com/2013/01/25/how-advisory-boards-are-guiding-executives-to-the-marketing-high-ground/feed/ 0 mgospe The Flipchart Guides to Customer Advisory Boards 3 steps to improving your positioning & messaging http://marketinghighground.wordpress.com/2013/01/18/3-steps-to-improving-your-positioning-messaging/ http://marketinghighground.wordpress.com/2013/01/18/3-steps-to-improving-your-positioning-messaging/#comments Fri, 18 Jan 2013 21:02:52 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=559 Continue reading →]]> http://marketinghighground.wordpress.com/2013/01/18/3-steps-to-improving-your-positioning-messaging/feed/ 0 mgospe Tools and templates to empower your marketing team http://marketinghighground.wordpress.com/2012/06/24/tools-and-templates-to-empower-your-marketing-team/ http://marketinghighground.wordpress.com/2012/06/24/tools-and-templates-to-empower-your-marketing-team/#comments Sun, 24 Jun 2012 18:03:03 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=521 Continue reading →]]> http://marketinghighground.wordpress.com/2012/06/24/tools-and-templates-to-empower-your-marketing-team/feed/ 0 mgospe More... Positioning Statement Template http://marketinghighground.wordpress.com/2012/05/27/positioning-statement-template/ http://marketinghighground.wordpress.com/2012/05/27/positioning-statement-template/#comments Sun, 27 May 2012 00:02:27 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=517 Continue reading →]]> http://marketinghighground.wordpress.com/2012/05/27/positioning-statement-template/feed/ 0 mgospe What’s the profile of the most effective marketing campaign managers? http://marketinghighground.wordpress.com/2012/05/02/whats-the-profile-of-the-most-effective-marketing-campaign-managers/ http://marketinghighground.wordpress.com/2012/05/02/whats-the-profile-of-the-most-effective-marketing-campaign-managers/#comments Wed, 02 May 2012 23:51:00 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=510 Continue reading →]]> http://marketinghighground.wordpress.com/2012/05/02/whats-the-profile-of-the-most-effective-marketing-campaign-managers/feed/ 0 mgospe The Role of the Campaign Manager More...