http://marketinghighground.wordpress.com *Personas *Positioning *Messaging Sat, 11 Feb 2012 00:43:40 +0000 en hourly 1 http://wordpress.com/ http://1.gravatar.com/blavatar/9b2a0b80ba5e81d9eaf1bf60244980f1?s=96&d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png http://marketinghighground.wordpress.com http://marketinghighground.wordpress.com/2012/02/11/new-mini-guidebook-how-to-build-a-persona/ http://marketinghighground.wordpress.com/2012/02/11/new-mini-guidebook-how-to-build-a-persona/#comments Sat, 11 Feb 2012 00:43:37 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=429 Continue reading →]]> http://marketinghighground.wordpress.com/2012/02/11/new-mini-guidebook-how-to-build-a-persona/feed/ 0 mgospe The Marketing High Ground series: PERSONAS http://marketinghighground.wordpress.com/2012/01/05/storytelling-vs-corporate-speak-as-revealed-by-lou-hoffman/ http://marketinghighground.wordpress.com/2012/01/05/storytelling-vs-corporate-speak-as-revealed-by-lou-hoffman/#comments Thu, 05 Jan 2012 17:41:54 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=421 Continue reading →]]> http://marketinghighground.wordpress.com/2012/01/05/storytelling-vs-corporate-speak-as-revealed-by-lou-hoffman/feed/ 1 mgospe Storytelling vs Corporate Speak http://marketinghighground.wordpress.com/2011/12/15/the-difference-between-positioning-statements-and-value-propositions/ http://marketinghighground.wordpress.com/2011/12/15/the-difference-between-positioning-statements-and-value-propositions/#comments Thu, 15 Dec 2011 00:32:20 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=409 Continue reading →]]> http://marketinghighground.wordpress.com/2011/12/15/the-difference-between-positioning-statements-and-value-propositions/feed/ 0 mgospe How the value proposition and positioning statement are linked http://marketinghighground.wordpress.com/2011/10/31/coaching-on-the-message-box-3-signs-that-you-may-be-misusing-the-tool/ http://marketinghighground.wordpress.com/2011/10/31/coaching-on-the-message-box-3-signs-that-you-may-be-misusing-the-tool/#comments Mon, 31 Oct 2011 16:54:30 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=401 Continue reading →]]> http://marketinghighground.wordpress.com/2011/10/31/coaching-on-the-message-box-3-signs-that-you-may-be-misusing-the-tool/feed/ 0 mgospe http://marketinghighground.wordpress.com/2011/10/24/setting-your-2012-business-plans-don%e2%80%99t-forget-to-talk-to-your-customers/ http://marketinghighground.wordpress.com/2011/10/24/setting-your-2012-business-plans-don%e2%80%99t-forget-to-talk-to-your-customers/#comments Mon, 24 Oct 2011 18:05:31 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=391 Continue reading →]]> http://marketinghighground.wordpress.com/2011/10/24/setting-your-2012-business-plans-don%e2%80%99t-forget-to-talk-to-your-customers/feed/ 0 mgospe The Voice-of-the-Customer pyramid http://marketinghighground.wordpress.com/2011/09/29/a-qa-with-mike-gospe-part-5-on-tips-for-communicating-your-marketing-plan/ http://marketinghighground.wordpress.com/2011/09/29/a-qa-with-mike-gospe-part-5-on-tips-for-communicating-your-marketing-plan/#comments Thu, 29 Sep 2011 20:47:48 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=375 Continue reading →]]> http://marketinghighground.wordpress.com/2011/09/29/a-qa-with-mike-gospe-part-5-on-tips-for-communicating-your-marketing-plan/feed/ 0 mgospe http://marketinghighground.wordpress.com/2011/09/28/a-qa-with-mike-gospe-part-4-on-mapping-messages-to-the-customers-buying-process/ http://marketinghighground.wordpress.com/2011/09/28/a-qa-with-mike-gospe-part-4-on-mapping-messages-to-the-customers-buying-process/#comments Wed, 28 Sep 2011 23:03:46 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=356 Continue reading →]]> http://marketinghighground.wordpress.com/2011/09/28/a-qa-with-mike-gospe-part-4-on-mapping-messages-to-the-customers-buying-process/feed/ 0 mgospe http://marketinghighground.wordpress.com/2011/09/28/a-qa-with-mike-gospe-part-3-on-competitive-differentiation/ http://marketinghighground.wordpress.com/2011/09/28/a-qa-with-mike-gospe-part-3-on-competitive-differentiation/#comments Wed, 28 Sep 2011 17:28:39 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=339 Continue reading →]]> http://marketinghighground.wordpress.com/2011/09/28/a-qa-with-mike-gospe-part-3-on-competitive-differentiation/feed/ 0 mgospe http://marketinghighground.wordpress.com/2011/09/27/a-qa-with-mike-gospe-part-2-on-why-market-success-requires-having-a-focused-positioning-statement/ http://marketinghighground.wordpress.com/2011/09/27/a-qa-with-mike-gospe-part-2-on-why-market-success-requires-having-a-focused-positioning-statement/#comments Tue, 27 Sep 2011 22:18:32 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=332 Continue reading →]]> http://marketinghighground.wordpress.com/2011/09/27/a-qa-with-mike-gospe-part-2-on-why-market-success-requires-having-a-focused-positioning-statement/feed/ 0 mgospe http://marketinghighground.wordpress.com/2011/09/27/a-qa-with-mike-gospe-part-1-on-the-dangers-of-being-seduced-by-new-marketing-tools/ http://marketinghighground.wordpress.com/2011/09/27/a-qa-with-mike-gospe-part-1-on-the-dangers-of-being-seduced-by-new-marketing-tools/#comments Tue, 27 Sep 2011 19:08:56 +0000 Mike Gospe http://marketinghighground.wordpress.com/?p=318 Continue reading →]]> http://marketinghighground.wordpress.com/2011/09/27/a-qa-with-mike-gospe-part-1-on-the-dangers-of-being-seduced-by-new-marketing-tools/feed/ 0 mgospe