Displaying their marketing blueprints in the corporate hallways have created a tighter bond between marketing and sales. “This is real enterprise marketing,” says the company’s president. Continue reading
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Marketing Campaign Development book
Tagsadvisory council advisory councils Alignment benefits benefit statements CAB CABs campaign manager categories category competitive differentiation customer advisory board customer advisory boards customer executive forums Excerpt executive forum features vs benefits Leadership Marketing marketing and sales alignment marketing blueprints Marketing High Ground marketing plan message box persona positioning positioning statement use cases value proposition VOC Voice of the customer