Displaying their marketing blueprints in the corporate hallways have created a tighter bond between marketing and sales. “This is real enterprise marketing,” says the company’s president. Continue reading
The Marketing High Ground (noun)That special place where marketers know the market so well that they become acknowledged and valued within their organization as the customers' advocate.
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Marketing Campaign Development book
- advisory council advisory councils Alignment Andres Vergara B2B persona benefits benefit statements bull's eye business case CAB CABs campaign manager categories category compelling reason to buy competitive differentiation cross-functional team customer advisory board customer advisory boards customer executive forums demographics entrepreneur Excerpt executive forum executive presentation features vs benefits Leadership Marketing marketing and sales alignment marketing blueprints Marketing High Ground marketing persona marketing plan message box persona positioning positioning statement psychographics Skeptical Futurist startup target audience segmentation use cases value proposition vc pitch vc presentation VOC Voice of the customer WholeMeaning workshops