Creating a buyer persona? Here are 3 common problems and how to avoid them

A new online course from Mike Gospe

How to Build Better Buyer Personas

“I know I’m wasting half of my marketing budget. I just don’t know which half!” Have you or your management team ever expressed this concern? It’s a common one. What if I told you that I know how to know, with certainty, which half of your budget is mis-spent? Continue reading

The secret to creating your killer elevator pitch

Mike Gospe's message box technique for creating your elevator pitch

Learn how to create a compelling elevator pitch for your new product. This is a new online course created by Mike Gospe.

The “message box” technique is a fun, fast way to create a compelling elevator pitch for your new product or service. For the month of March, this new online course is available for free. Continue reading

“Marketing Above the Noise” – 5 reasons to read this book

Some people estimate that the average person receives more than 10,000 messages everyday. That’s a whole lot of noise in the marketplace. Linda Popky shows us how to cut through all this clutter. Continue reading

Why having a “buyer persona” helps you shorten the sales cycle

Do you have a “buyer persona” to lead you to your target market? If not, your marketing team may be lengthening the sales cycle and not even know it. Continue reading

The secret to creating your best-ever “elevator pitch”

As marketers and product managers, the words we use are our most important tools. So, why is it that many times the words are never written down?

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Available now: B2B Messaging Boot Camp

New online messaging course from Mike Gospe

B2B Messaging Boot Camp: Learn how to create your most effective elevator pitch in just 90 minutes. Templates. Examples, Exercises.

Over the years, I’ve received a  lot of requests to share the exercises I write about in The Marketing High Ground. Now, in addition to my workshops and team “work sessions”, I invite you to check out my latest online course: B2B Messaging Boot Camp. Continue reading

A persona exercise: The Skeptical Futurist

If you are selling to CIOs or IT strategists, you may find this persona example of interest. Continue reading