My new book, The Marketing High Ground, will be published in June 2011. This is a companion book Marketing Campaign Development. In this new book I expand on the best-practice techniques of personas, positioning statements, and messaging. Designed as a practical playbook for marketing practitioners (product marketers, product managers, and lead gen experts of all types), this is the one book that walks you through the steps of creating and critiquing your work. If you like the material covered in my marketing campaign development blog, I think you’ll find the book of exceptional value. In it, you’ll find step-by-step instructions, tips, templates, and lots of examples.
If you’d like to take a sneak peak, please email me. I’ll be providing updates on the book, complete with excerpts, in the coming weeks. Stay tuned!.