May 20, 2011, Palo Alto, CA: The Marketing High Ground was celebrated yesterday at its book reception. If you missed it, here are links to a couple of videos that will tell you more about the book.
In this video, Brian Gentile, CEO of Jaspersoft and author of the book’s foreword, said a few words about the marketing high ground and what it means to both marketers and the companies they work for.
“A marketing team is only as strong and capable as the rest of the organization’s understanding of the high ground. Said differently, show me a great marketing company, and I’ll show you a company where every employee behaves as a marketer.“
Check out the video segment to learn more about what he said about The Marketing High Ground.
This next video snippet offers a short reading from the book. The journey to the high ground begins with a first step. This excerpt is how my personal journey began, from engineer to marketer to marketing leader.