Today I ran across this wonderful blog post by Lou Hoffman. His infographic is a helpful reminder that we should all make 2012 the year of the customer and focus on building an interactive dialog with them regarding their concerns and interests, rather than pushing jargon-rich, feature-focused, one-off messages which are usually taken out of context of the problem the customer is trying to solve. Lou’s graphic is a perfect addition to the message box technique for developing customer-ready messaging.
The graphic included here is only a portion of the full graphic provided by Lou Hoffman, a very well-regarded PR leader. I invite you to visit his blog to read more on what he has to say.