Over the years, many marketers have told me that they don’t have time to read all the marketing books they’d like to read. Many of these books lay unopened, waiting for their owners’ next airplane trip. With this in mind, people started to share with me that they’d find value in having a quick-hit mini-guidebook that can be easily read and understood in a matter of minutes. This gave rise to what I call The Marketing High Ground series of mini-guidebooks.
The PERSONA mini-guidebook is for marketers who want a fast, easy reference for building a marketing persona — everything you need is in this 30-page instruction guide. It contains directions describing the technique, template, and examples for working cross-functionally to design, critique, and share your personas.
Other titles to follow include:
- Positioning Statements (coming in February)
- The Message Box (coming in February)
- Value Propositions
- Marketing Blueprints
- A Streamlined Go-to-market Plan
- The Role of the Campaign Manager
- Overview of the Campaign Development Process
- Customer Advisory Board (CAB) Programs
Tell me what you think and what other titled you’d like to see included.
Thanks and kind regards,