Welcome to The Marketing HIGH GROUND series of mini-guidebooks

In response to reader feedback, I’ve developed a series of mini-guidebooks, each one focused on a specific best-practice topic. There’s no pomp and circumstance here; just technique, template, and examples. They are practical manuals with the information you need to apply these best-practices immediately.

Available in paperback and for the Kindle. Titles include:

Coming soon:

  • Value Propositions
  • Marketing Blueprints
  • A Streamlined Go-to-Market Plan
  • The Role of the Campaign Manager
  • Overview of the Campaign Development Process
  • Customer Advisory Board (CAB) Programs

If you have other topics you’d like me to address, please drop me a line to let me know.

You’ll find these and other guidebooks at The Marketing HIGH GROUND store.

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