The Role of the Campaign Manager –– a new mini-guidebook for marketers
Nothing can hinder the success of an integrated marketing campaign (and your ability to claim the high ground) faster than an unseasoned campaign manager. So, what exactly is the role of the campaign manager and what is the profile of the most effective campaign managers? This guidebook answers these questions and provides helpful tips that can accelerate the campaign development process, navigate internal politics, and produce better results.
This mini-guidebook shares the job description and profile of the most effective campaign managers, including tips on how they address common objections when it comes to implementing this role and how to get started quickly.