For those of you interested in more information on positioning statements and how to craft them, I’ve posted a set of slides for your perusal. For more details on how to effectively work cross-functionally to complete the template, critique your work, and share and defend your positioning statement with internal audiences, please refer to the mini-guidebook: Positioning Statments: a guidebook on how to build, critique, and defend a positioning statement.
The Marketing High Ground (noun)That special place where marketers know the market so well that they become acknowledged and valued within their organization as the customers' advocate.
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Marketing Campaign Development book
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