A new online course for B2B marketers
The key to accelerating any revenue growth is found in how well you understand your target audience and what makes them tick. This isn’t new information. We have all heard the advice. The challenge? In the rush to get to market, we don’t always make the time. That’s why I created this new online course. Now you can download the template and master the persona exercise.
If you are already a reader of this blog, you’ve read about the technique and seen some examples. This new online course let’s you practice what you’ve read about. Not only that, you can build a persona for your business as part of the online course.
The course takes about 2 hours to complete, but you can work at your own pace by stopping and starting the lessons as your schedule permits.
- Download the persona template for B2B marketers
- Review and critique B2B persona examples
- Learn how to apply the template and the exercises to your own business
- Expand your marketing experience as you build and hone your persona skills online and on your terms
- Evaluate your success by comparing your knowledge via our pre- and post-course assessment quiz
- Earn the B2B persona certificate, showing your mastery of this technique
Good luck, and good marketing!