The “message box” technique is a fun, fast way to create a compelling elevator pitch for your new product or service. For the month of March, this new online course is available for free.
Designed for busy product managers and marketers, this course offers a practical and powerful way to work with your team to create a compelling business story. You’ll learn the four messaging components that make up the message box. And, more importantly, you’ll learn how to manage internal politics and work the exercise to your best advantage. The course sells for $96, but it is available for free to my Marketing High Ground readers during March.