Sales has their playbook. Now B2B marketers do too!
Packed with practical and powerful advice, templates, and techniques this playbook is a valuable resource that guides business marketers to dramatically improve their lead generation conversion rates and drive revenue. Written for B2B marketing managers at every level, this book is about 3 things and how to do them really, really well:
- How to craft a clear and crisp persona as a reflection of a real target market segment
- How to draft compelling positioning statements that are truly unique when compared against competitive alternatives
- How to tell your story through a well-honed set of relevant, customer-ready messages guaranteed to engage the persona
Why you and your marketing team should read this book:
- Are you frustrated with your marketing planning process?
- Is it a mystery as to who buys your products and why?
- Do your sales and marketing teams debate over the value your products offer customers?
- Do copywriters struggle to get your messaging right?
- Does it take more than 3 drafts to finalize a press release?
- Does it take longer than 4 weeks to develop a direct marketing program?
If you answered “yes” to any of these questions, then The Marketing High Ground is for you!