Category Archives: integrated marketing

Available now: B2B Messaging Boot Camp

New online messaging course from Mike Gospe

B2B Messaging Boot Camp: Learn how to create your most effective elevator pitch in just 90 minutes. Templates. Examples, Exercises.

Over the years, I’ve received a  lot of requests to share the exercises I write about in The Marketing High Ground. Now, in addition to my workshops and team “work sessions”, I invite you to check out my latest online course: B2B Messaging Boot Camp. Continue reading

A persona exercise: The Skeptical Futurist

If you are selling to CIOs or IT strategists, you may find this persona example of interest. Continue reading