A common mistake is confusing features and benefits. When developing a positioning statement, one of the key ingredients is in identifying the most compelling benefit relevant to the target audience or persona. Here’s 5 criteria to help guide you to selecting the best benefit. Continue reading
The Marketing High Ground (noun)That special place where marketers know the market so well that they become acknowledged and valued within their organization as the customers' advocate.
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Marketing Campaign Development book
- advisory council advisory councils Alignment Andres Vergara B2B messaging B2B Messaging Boot Camp B2B persona benefits benefit statements bull's eye business case buyer persona CAB CABs campaign manager categories category compelling reason to buy competitive differentiation cross-functional team customer advisory board customer advisory boards customer executive forums demographics elevator pitch entrepreneur Excerpt executive forum executive presentation features vs benefits Leadership Linda Popky Marketing marketing and sales alignment marketing blueprints Marketing High Ground marketing persona marketing plan marketing strategy market segmentation message box messaging messaging course Messaging examples online course persona persona template positioning positioning statement psychographics Skeptical Futurist startup storytelling target audience segmentation Udemy use cases value proposition vc pitch vc presentation VOC Voice of the customer WholeMeaning workshops