Tag Archives: buyer persona

Creating a buyer persona? Here are 3 common problems and how to avoid them

A new online course from Mike Gospe

How to Build Better Buyer Personas

“I know I’m wasting half of my marketing budget. I just don’t know which half!” Have you or your management team ever expressed this concern? It’s a common one. What if I told you that I know how to know, with certainty, which half of your budget is mis-spent? Continue reading

Why having a “buyer persona” helps you shorten the sales cycle

Do you have a “buyer persona” to lead you to your target market? If not, your marketing team may be lengthening the sales cycle and not even know it. Continue reading