Tag Archives: campaign manager

A persona exercise: The Skeptical Futurist

If you are selling to CIOs or IT strategists, you may find this persona example of interest. Continue reading

What’s the profile of the most effective marketing campaign managers?

The Role of the Campaign Manager – a new mini-guidebook for marketers

Nothing can hinder the success of an integrated marketing campaign (and your ability to claim the high ground) faster than an unseasoned campaign manager. So, what exactly is the role of the campaign manager and what is the profile of the most effective campaign managers? This guidebook answers these questions and provides helpful tips that can accelerate the campaign development process, navigate internal politics, and produce better results. Continue reading