Tag Archives: marketing and sales alignment

“Marketing Above the Noise” – 5 reasons to read this book

Some people estimate that the average person receives more than 10,000 messages everyday. That’s a whole lot of noise in the marketplace. Linda Popky shows us how to cut through all this clutter. Continue reading

New book explains B2B sales process

I loved Kevin Davis’ new book, Slow Down, Sell Faster! The key here is simple: who ever understands the customer best, wins! Davis embraces this notion by pushing sales reps to really understand the customer, their pain points, goals, interests, priorities, and their buying process before making the sales pitch. Continue reading