Tag Archives: Marketing High Ground

New mini-guidebook! How to build a Persona

The Marketing High Ground series: PERSONAS is now available in both paperback and Kindle versions. Continue reading

Video snippets from the launch party

May 20, 2011, Palo Alto, CA: The Marketing High Ground was celebrated yesterday  at its book reception. If you missed it, here are links to a couple of videos that will tell you more about the book.

In this video, Brian Gentile, CEO of Jaspersoft and author of the book’s foreword, said a few words about the marketing high ground and what it means to both marketers and the companies they work for.

A marketing team is only as strong and capable as the rest of the organization’s understanding of the high ground. Said differently, show me a great marketing company, and I’ll show you a company where every employee behaves as a marketer.

Check out the video segment to learn more about what he said about The Marketing High Ground.

This next video snippeoffers a short reading from the book. The journey to the high ground begins with a first step. This excerpt is how my personal journey began, from engineer to marketer to marketing leader.



The Marketing High Ground is here!

Dear marketers and product managers,

My new book, The Marketing High Ground, is now available on Amazon! It is a playbook for B2B marketers, with focus on persona-development, crafting focused positioning statements, and creating messages that will engage your prospects. Lots of illustrations, graphics, tables, and examples.

Link to book page on Amazon

Link to book page on CreateSpace   

Check out it, and please let me know what you think.  Your comments and feedback are always welcome!


Preview “The Marketing High Ground”

Download an excerpt — The Marketing High Ground

If you are interested in the best practices surrounding persona development, drafting crisp positioning statements, and crafting messages that are relevant and meaningful to your persona, you’ll want to read The Marketing High Ground. Available in May 2011 on Amazon.com, this book is the essential playbook for B2B marketing practitioners.